If your target audience uses video-based social channels such as , or , then you should consider using influencers in your ecommerce content marketing strategy. This is because, typically, influencers use video regularly to communicate with their followers. Finally, to make your message seem authentic, it's best to partner with an influencer related to your industry. Otherwise, influencer partnerships may seem unnatural or untrustworthy. Content Partnerships Similar to influencer marketing, content partnerships allow you to join forces with other brands to create and share content across various channels. When two brands collaborate.
It often creates a buzz online, making it one of the most industry email list engaging forms of ecommerce content marketing. with guest bloggers. But who should you work with? Making a decision can be tricky. All you need to do is make a list of all your favorite brands and spend a few weeks contacting the right people. Remember, the best content partnerships will have positive results for both brands so be sure to include that appeal in your pitches. Product Maintenance Tips Product Guides Just like tutorial videos, product tips and guides are valuable content for your audience. From a customer perspective, what could be more useful than expert advice? Use your industry expertise to write how-to guides, maintenance tips, and general guidance on your products.
This is an excellent way to demonstrate your expertise on the subject and build trust. Once you've established a reputation of trustworthiness, your audience should see your brand as the go-to brand for solving their problems. FAQ Page FAQ pages are especially useful for eCommerce brands. In this industry, your current and potential customers may need answers about your product, delivery, and return policies that they won’t be able to find on your landing page. An FAQ page can help clear any potential roadblocks your customers might have on their way to the checkout page. That is to say, Pages can move customers down the buying funnel by quickly solving customer problems.