It is the brand values that build customer loyalty and make them come back to buy again. 3. Marketing grabs audience attention, brand strategy keeps it A customer can buy thanks to a strategic marketing campaign, but if the conversion is not followed by loyalty, business success is limited and ephemeral. The customer requires a reason to trust him. with the public , narrating values and missions with impactful storytelling. Marketing intervenes later, to convey that story and those values. A digital marketing agency today must operate on two fronts: lay the foundations for an engaging story through brand strategy and spread that story. Once again, branding and marketing must not compete but form alliances
In respect of mutual autonomy. Branding answers the mobile number list questions who and why, marketing the question how. "Giving an identity to the brand means giving it personality and character, making it recognizable in the corporate mission and values, providing it with a specific voice." Boggi-round-BN(2) Francesco Boggi Social media and community marketing consultant Back to index Definition of branding and marketing To understand how to integrate brand and strategic marketing , let's define their role and functions in detail. Branding defines your company The brand comes first : it must be recognizable and truly different.
It is often used as a synonym for "company" but actually expresses who the company is: What are its core values What kind of culture does it promote What is its mission How does it address the audience What really sets it apart from its competitors Branding: Determine customer opinion Significantly increases brand and company loyalty ( 59% of shoppers would rather buy from a trusted brand than one they are unfamiliar with) To shape a strong brand identity you must: Defining corporate personality and character Provide an engaging narrative that justifies the.